Not so long ago I wrote a blog about my new granola brand and since then, I worked on the brand every day. Other than the actual granola itself, now there are cheesecake and yoghurt cups on sale. My main purpose of this brand was to accomplish the goal of creating easy and healthy on-the-go alternatives for the times where people crave something sweet or have no time to prepare something for themselves.
The cheesecake idea came to life when I was sitting in the office in our farm in Denizli. My blood sugar dropped instantly, and I told my dad that I needed to eat something sweet because I felt extremely weak. Thanks to him, he bought some Burçak -a type of cookie made out of wheat and can be used in magnolias etc- from a supermarket near our farm. The same day, the workers there had made fresh ricotta cheese. I remembered how ricotta was actually our least selling product. Therefore, I couldn’t help myself but think: how can I make this sell more? Because the problem was not about the quality, it was about the customers. In Turkey, ricotta cheese is not the most popular product. Also, people here are not really open to try new things. That’s why I started thinking: what is something that people in turkey really love and is also made out of ricotta. That was when the cheesecake idea struck my mind.
After working on the idea for two weeks, the perfect ricotta cheesecake came to life. It is a way healthier and fit replacement for an actual cheesecake and it also has no additives which makes the product even stronger.Recently, we got an offer my Macrocenter saying that they wanted the product (the yoghurt cups as well).
Besides the cheesecake, there are also a lot more different news about my brand. To start off, me and my sister managed to get our granola into Eataly, which is a well known prestigious market as there is only 60 of them in the entire world. We have also attended several tasting events in places like Eataly. We went to a lot of business meetings with my sister, which mostly ended up very well. Our products got accepted to Mercedes Cafe, Flock Cafe, ZSK Kantin, Macrocenter, Eataly and soon in different petrol stations in my country. Not long ago, my sister and I got an offer to sell our products in a charcuterie located in Ankara. We are also currently working on shipping our products to London to make this brand a universal brand.
In May 8-9-10, we will be in an exhibition hosted by Coffex. Later in May 15-16-17 we are going to have another tasting event in Eataly.
The brand is slowly growing with our hard work, and we are hoping that one day this brand will be a worldwide known brand, helping everyone to live a healthier life, making healthier choices with Locavore Crunch.
